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A way to listen to your customers’ voice

In the pursue of the creation of an end to end process focused on customers, listening to their feedback is crucial. the question is: do your products match  customers’ expectations, and what do they judge most important in your value proposal?

Indeed, there are  few things to know about your customer voice.

  1. Customers dislike complexity and appreciate modularity. Similarly to Steve Jobs’s first moves after returning to Apple, reducing the number of products and enhancing the chance to modify them is a key to reduce produttive costs while giving clients a chance to customize their goods.
  2. Customers deserve a corporate structure which starts from their needs and ends once they deliver a fitting good or service. This “Critical to customers” initiative simply relies on what customers want, hence reducing non add value initiatives, actions and functions.
In order to do so, customers data shall be gathered, stored, and segmented, including economic information, such as frequency of purchase, generated revenues and price restrictions as well as geographic data, demographics, industry and service preferences.

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